Head of Performance Marketing | User Acquisition Lead | Senior Performance Marketing Manager | PPC / SEM Specialist

Remote worldwide
Remote / Hybrid / On-site (Cyprus)

Core Skills

* Performance Marketing Strategy (B2C, B2B, SaaS, Travel)
* Paid channels ownership: Google Ads, Meta Ads, YouTube, Bing Ads, Apple Search Ads
* Budget Management: $1M–$2M+ monthly spend
* LTV / CAC / Net Profit Optimization
* Funnel Analysis & Attribution (GA4, Firebase, Adjust)
* Team Leadership, mentoring & Cross-functional Collaboration
* Data Analysis (Tableau BI, GA4)

Achievements

* Increased net profit by 60% YoY by optimizing $2M+ budget allocation, campaigns optimization and improving ROAS
* Reduced CPA and increased CVR while maintaining revenue growth

Languages

English
Spanish
Russian

Feel free to reach out.

https://t.me/rkiselev_es
https://www.linkedin.com/in/roman-kiselev-bb99631a7/

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