Head of Performance Marketing | User Acquisition Lead | Senior Performance Marketing Manager | PPC / SEM Specialist

Remote worldwide
Remote / Hybrid / On-site (Cyprus)

Core Skills

* Performance Marketing Strategy (B2C, B2B, SaaS, Travel)
* Paid channels ownership: Google Ads, Meta Ads, YouTube, Bing Ads, Apple Search Ads
* Budget Management: $1M–$2M+ monthly spend
* LTV / CAC / Net Profit Optimization
* Funnel Analysis & Attribution (GA4, Firebase, Adjust)
* Team Leadership, mentoring & Cross-functional Collaboration
* Data Analysis (Tableau BI, GA4)

Achievements

* Increased net profit by 60% YoY by optimizing $2M+ budget allocation, campaigns optimization and improving ROAS
* Reduced CPA and increased CVR while maintaining revenue growth

Languages

English
Spanish
Russian

Feel free to reach out.

https://t.me/rkiselev_es
https://www.linkedin.com/in/roman-kiselev-bb99631a7/

#cv #resume #opentowork #marketing #performance #ppc #googleads  #metaads #tiktokads #linkedinads #applesearchads

#cv #resume #opentowork #marketing #performance #ppc #googleads #metaads #applesearchads

Head of performance marketing / Head of user acquisition / Performance marketing leader

Core Skills

* Enterprise Account Management
* Performance Marketing Strategy (B2C, B2B, SaaS, Travel)
* Paid Media Expert: Google Ads, Meta Ads, YouTube, Bing Ads, Apple Search Ads
* Budget Management: $2M+ monthly spend
* LTV / CAC / Net Profit Optimization
* Funnel Analysis & Attribution (GA4, Firebase, Adjust)
* Conversion Rate Optimization (CRO)
* Team Leadership, mentoring
* Data Analysis (Tableau BI, GA4)

Achievements

* Increased net profit by 60% YoY by optimizing $2M+ budget allocation and improving ROAS
* Reduced CPA and increased CVR while maintaining revenue growth through campaign restructuring.
* Led performance reporting to support executive-level decision making.

Languages

English
Spanish
Russian

Feel free to reach out.

https://t.me/rkiselev_es
https://www.linkedin.com/in/roman-kiselev-bb99631a7/

#CV #resume #remote #performance #ua #marketing #маркетинг

Head of Performance Marketing | Head of User Acquisition

Hi! My name is Roman, and I have 7 years of extensive experience in Performance Marketing and User Acquisition, focusing on both web and mobile applications in global markets, including the Asian region, LATAM, and Europe.

Expert in managing large-scale advertising campaigns. Successfully managed budgets exceeding $1 million and led international marketing teams.

Advanced hard skills in SEM, Paid Social, and A/B testing, coupled with a creative knack for developing effective banner and video ad strategies.

Fluent in English, Spanish, and Russian, facilitating seamless communication in diverse teams and with international partners.

Telegram: @rkiselev_es
Email: [email protected]