#cv #resume #opentowork #marketing #performance #ppc #googleads #metaads #applesearchads
Head of performance marketing / Head of user acquisition / Performance marketing leader
Core Skills
* Enterprise Account Management
* Performance Marketing Strategy (B2C, B2B, SaaS, Travel)
* Paid Media Expert: Google Ads, Meta Ads, YouTube, Bing Ads, Apple Search Ads
* Budget Management: $2M+ monthly spend
* LTV / CAC / Net Profit Optimization
* Funnel Analysis & Attribution (GA4, Firebase, Adjust)
* Conversion Rate Optimization (CRO)
* Team Leadership, mentoring
* Data Analysis (Tableau BI, GA4)
Achievements
* Increased net profit by 60% YoY by optimizing $2M+ budget allocation and improving ROAS
* Reduced CPA and increased CVR while maintaining revenue growth through campaign restructuring.
* Led performance reporting to support executive-level decision making.
Languages
English
Spanish
Russian
Feel free to reach out.
https://t.me/rkiselev_eshttps://www.linkedin.com/in/roman-kiselev-bb99631a7/