Channels / CY iT HR
CY iT HR
@cyprusithr Β· supergroup
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Sergey Denisyuk
Sergey Denisyuk
2026-05-18 08:07 UTC
#vacancy #Google #MediaBuyer #remote #fintech #crypto
π° 2β2.5k $
We are looking for a Google Media Buyer who will be responsible for launching, optimizing, and scaling Google Ads campaigns for an in-house product.
We need a specialist who can not only run ads, but also work deeply with funnels, analytics, events, and performance metrics tied to leads and funded loans.
πΉ Key Responsibilities:
β’ Launching and managing Google Ads campaigns;
β’ Working with Search, Display, Performance Max, YouTube, and App Campaigns;
β’ Scaling successful campaigns;
β’ Controlling acquisition costs: CPA / CAC / CPL / CPS;
β’ Analyzing the funnel from click β registration β application β approval β funding;
β’ Identifying growth opportunities in campaigns, keywords, creatives, landing pages, and events;
β’ Managing semantics: keyword research, clustering, negative keywords, query expansion;
β’ Testing hypotheses, offers, landing pages, and ad funnels;
β’ Monitoring traffic quality and conversions;
β’ Setting up and validating correct event tracking in Google Ads;
β’ Configuring and monitoring analytics through GA4 / GTM / Firebase / AppsFlyer / Adjust;
β’ Daily reporting and performance metrics analysis.
πΉ Requirements:
β’ 2+ years of experience with Google Ads;
β’ Strong background in performance marketing;
β’ Mandatory experience in βgrayβ / restricted niches: crypto, gambling, betting, fintech, loans, or related verticals;
β’ Experience running campaigns focused on leads, registrations, applications, or funded loans;
β’ Strong understanding of Google Ads: Search, Display, Performance Max, YouTube, App Campaigns;
β’ Experience with analytics setup and event tracking;
β’ Good understanding of GA4, Google Tag Manager, and conversion tracking;
β’ Ability to work with funnels: click β registration β application β approval β funding;
β’ Understanding of CPA, CAC, CPL, CPS, CR, ROAS / ROMI;
β’ Ability to analyze not only lead cost but also traffic quality;
β’ Independence, ΡΠΈΡΡΠ΅ΠΌatic approach, and result-oriented mindset.
πΉ Tools:
Google Ads;
Google Analytics 4;
Google Tag Manager;
Google Search Console;
Looker Studio / Power BI / Metabase or similar;
Firebase / AppsFlyer / Adjust or similar;
Excel / Google Sheets;
Trackers: Keitaro / Binom / RedTrack or similar;
CRM / internal analytics / admin panels.
β Nice to Have:
β’ Experience in MFO / fintech / lending / payday loans;
β’ Experience with PWA / APK / mobile traffic;
β’ Experience launching Google App Campaigns;
β’ Experience with trackers such as Keitaro / Binom / RedTrack;
β’ Understanding of post-funding metrics: approve rate, signing rate, default rate, profitability, repeat loans.
π― Expected Results:
β’ Stable launch and scaling of Google Ads campaigns;
β’ Achievement of targets for applications / first-time funded loans;
β’ Maintaining CPA / CAC within target benchmarks;
β’ Accurate event tracking and transparent analytics;
β’ Growth of high-quality traffic volume;
β’ Clear reporting on campaigns, keywords, events, and performance.
π Conditions:
β’ Full-time / remote;
β’ Work with an in-house product;
β’ Performance-based bonus system;
β’ Opportunity to influence and grow the Google acquisition direction;
β’ Support in testing new hypotheses, funnels, and approaches.
π° 2β2.5k $
We are looking for a Google Media Buyer who will be responsible for launching, optimizing, and scaling Google Ads campaigns for an in-house product.
We need a specialist who can not only run ads, but also work deeply with funnels, analytics, events, and performance metrics tied to leads and funded loans.
πΉ Key Responsibilities:
β’ Launching and managing Google Ads campaigns;
β’ Working with Search, Display, Performance Max, YouTube, and App Campaigns;
β’ Scaling successful campaigns;
β’ Controlling acquisition costs: CPA / CAC / CPL / CPS;
β’ Analyzing the funnel from click β registration β application β approval β funding;
β’ Identifying growth opportunities in campaigns, keywords, creatives, landing pages, and events;
β’ Managing semantics: keyword research, clustering, negative keywords, query expansion;
β’ Testing hypotheses, offers, landing pages, and ad funnels;
β’ Monitoring traffic quality and conversions;
β’ Setting up and validating correct event tracking in Google Ads;
β’ Configuring and monitoring analytics through GA4 / GTM / Firebase / AppsFlyer / Adjust;
β’ Daily reporting and performance metrics analysis.
πΉ Requirements:
β’ 2+ years of experience with Google Ads;
β’ Strong background in performance marketing;
β’ Mandatory experience in βgrayβ / restricted niches: crypto, gambling, betting, fintech, loans, or related verticals;
β’ Experience running campaigns focused on leads, registrations, applications, or funded loans;
β’ Strong understanding of Google Ads: Search, Display, Performance Max, YouTube, App Campaigns;
β’ Experience with analytics setup and event tracking;
β’ Good understanding of GA4, Google Tag Manager, and conversion tracking;
β’ Ability to work with funnels: click β registration β application β approval β funding;
β’ Understanding of CPA, CAC, CPL, CPS, CR, ROAS / ROMI;
β’ Ability to analyze not only lead cost but also traffic quality;
β’ Independence, ΡΠΈΡΡΠ΅ΠΌatic approach, and result-oriented mindset.
πΉ Tools:
Google Ads;
Google Analytics 4;
Google Tag Manager;
Google Search Console;
Looker Studio / Power BI / Metabase or similar;
Firebase / AppsFlyer / Adjust or similar;
Excel / Google Sheets;
Trackers: Keitaro / Binom / RedTrack or similar;
CRM / internal analytics / admin panels.
β Nice to Have:
β’ Experience in MFO / fintech / lending / payday loans;
β’ Experience with PWA / APK / mobile traffic;
β’ Experience launching Google App Campaigns;
β’ Experience with trackers such as Keitaro / Binom / RedTrack;
β’ Understanding of post-funding metrics: approve rate, signing rate, default rate, profitability, repeat loans.
π― Expected Results:
β’ Stable launch and scaling of Google Ads campaigns;
β’ Achievement of targets for applications / first-time funded loans;
β’ Maintaining CPA / CAC within target benchmarks;
β’ Accurate event tracking and transparent analytics;
β’ Growth of high-quality traffic volume;
β’ Clear reporting on campaigns, keywords, events, and performance.
π Conditions:
β’ Full-time / remote;
β’ Work with an in-house product;
β’ Performance-based bonus system;
β’ Opportunity to influence and grow the Google acquisition direction;
β’ Support in testing new hypotheses, funnels, and approaches.
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