#вакансия #ищу #vacancy #таргетолог #parttime #Remotejob
We are looking for a targeted advertising expert to help us attract B2B clients through Meta (FB, Instagram), LinkedIn, and later Telegram Ads and Google Ads.
What you’ll do:
- Set up, manage, and optimize ad campaigns in Meta (FB, IG), LinkedIn, later Telegram and Google Ads.
- Work with audience segmentation (geo, age, interests), Lookalike, and retargeting.
- Test hypotheses, offers, formats (stories, reels, carousels, etc.).
- Launch lead forms and monitor lead quality.
- Analyze performance metrics: CPL, CPM, CTR, frequency, etc.
- Optimize budget to reduce lead costs.
- Collaborate with the marketing team (creating hypotheses, drafting briefs for creatives).
Requirements:
- 2+ years of experience in targeted advertising, especially in B2B and services.
- Strong knowledge of advertising tools in Meta, LinkedIn, Google, Telegram Ads.
- Experience working with Lookalike audiences, retargeting, and A/B testing.
- Experience in lead generation and understanding of B2B marketing.
- Ability to quickly test hypotheses and scale successful campaigns.
- English proficiency B2 or higher.
- Analytical skills (Meta, GA4, LinkedIn Ads – a plus).
- Portfolio with cases, analyses, and ad creatives.
- Experience with GCC, European, or US markets.
- Experience setting up Telegram Ads.
- Copywriting skills and working with creatives.