Dear Hiring Team,

I came across the Specialist Marketing Communications role at PALFINGER and immediately felt it’s a great fit for my background and the way I like to work.

Over the past few years, I’ve been working in digital marketing and e-commerce, combining content, campaigns, and performance. In my recent role at Calzedonia Group, I coordinated marketing activities for brands like Tezenis and Falconeri in Austria, working closely with different teams and external partners to make sure everything runs smoothly and delivers results.

A big part of my work is understanding what actually performs — looking at KPIs, analyzing data, and then adjusting campaigns or content accordingly. Before that, as an Online Marketing Manager, I was more hands-on with campaign execution, reporting, and testing different approaches to improve performance.

What I like about this role at PALFINGER is the mix of strategy and execution, but also the international aspect. Working across markets and aligning different stakeholders is something I genuinely enjoy and feel confident in.

I would describe myself as someone who is structured and reliable, but also pragmatic and hands-on. I like to take ownership, move things forward, and continuously improve what I’m working on.

I’d love to bring this mindset and experience to your team and contribute to your marketing activities.

Kind regards,
Aleksandra Vasilyuk