#vacancy #iGaming #remote #CMO #ProductMarketing #marketing
🚀 Chief Marketing Officer (CMO) — iGaming
📍 Location: Remote
🕐 Full-time
What you will do:
Own and execute the overall marketing strategy with a strong focus on product marketing and brand development
Define product positioning, value proposition, target audiences and go-to-market strategy
Build and develop a strong, recognizable and differentiated brand in the competitive iGaming market
Translate product features and customer insights into clear market positioning and compelling communication
Lead product launches, new market entries and major promotional initiatives from strategy to execution
Identify product and market growth opportunities based on customer behavior, market trends and performance data
Work closely with Product teams to influence product development through market insights, customer needs and competitive analysis
Develop customer segmentation, product communication and lifecycle strategies across different GEOs
Ensure consistent brand positioning, messaging and tone of voice across all channels and customer touchpoints
Lead key marketing functions including Product Marketing, Brand, Acquisition, CRM, Affiliate, Content and Performance
Drive acquisition, retention, LTV and monetization through strong product and marketing alignment
Own marketing budgets, KPIs and overall marketing effectiveness
Build strategic partnerships that strengthen the brand and support business growth
Hire, lead and develop a strong marketing team
What we expect:
5+ years of marketing experience with a strong product marketing background
Proven experience developing and executing product marketing strategies
Strong experience in product positioning, value proposition, customer segmentation and go-to-market strategy
Proven track record of building and developing brands, ideally in highly competitive digital markets
Experience working closely with Product teams and influencing product strategy through customer and market insights
Strong understanding of the full customer lifecycle: acquisition, activation, retention, monetization and reactivation
Ability to connect product, brand and marketing strategy with measurable business results
Strong analytical mindset and ability to turn customer, product and market data into strategic decisions
Experience leading product launches and entering new markets
Strong understanding of digital marketing channels and performance metrics
iGaming experience is highly preferred
Experience managing marketing budgets, teams, agencies and external partners
Strong leadership, stakeholder management and communication skills
Ability to combine strategic thinking with hands-on execution
What we offer:
Fully remote format
Competitive compensation package
International iGaming team
Direct influence on product, brand and overall business strategy
High level of autonomy and ownership
Opportunity to build and develop the marketing function
Dynamic environment with fast decision-making
21 working days of vacation
💌 Join our team — @A_Affiliates