#vacancy #Retention #Relocation #Poker #Retention #iGaming

♠️ Head of Player Engagement / Head of CRM & VIP — Online Poker
📍 Batumi, Georgia · On-site
✈️ Relocation support

We already have a retention team and BI support in place. We’re looking for a leader to build a structured approach to player engagement and increase its contribution to business performance.

What you’ll do:
• Develop the CRM strategy: segmentation, automated communications, player activation and reactivation.
• Manage the economics of bonuses, rakeback and loyalty programmes.
• Maintain player retention throughout the migration to a new platform.
• Develop the VIP function and lead the CRM/VIP team.
• Work with BI to measure campaign performance, retention, churn and LTV.
• Define requirements for CRM tools, data and reporting.

CRM/retention experience specifically in online poker is essential. Casino or sportsbook experience alone is not sufficient.

Telegram: @hrg_igaming