#vacancy

📍 Position: Head of Marketing
📍 Location: Hybrid (Cyprus, Limassol)
📍 Employment Type: Full-time

🔎 Headshot is a dynamic recruitment agency that specializes in connecting talented individuals with their dream jobs and our client is seeking a highly motivated and creative Head of Marketing to join their team.

📌 Key Responsibilities:
Marketing Strategy Development & Execution:
• Ensure creation and execution of a comprehensive marketing strategy focused on the promotion of a web browser application, ensuring alignment with overall business goals (50% MAU growth every year) and user acquisition targets (1M+ quarterly).
• Develop and execure short-term and long-term marketing plans to drive downloads and retention for the browser.
User Acquisition & Growth:
• Design and execute campaigns to drive user acquisition and increase browser downloads across different platforms (desktop, mobile, extensions).
• Manage the growth of the user base by identifying new channels and opportunities to increase market penetration, including targeted advertising, partnerships, and promotions.
App Store Optimization (ASO) & Web Optimization:
• Lead ASO strategies for improving the browser’s visibility in app stores and on relevant download platforms.
• Ensure the application is optimized for search, conversion, and installation metrics on app stores and other digital platforms.
Brand Building & Positioning:
• Develop and maintain a strong brand identity for the web browser, ensuring a consistent voice and messaging across all digital and traditional marketing channels.
• Position the browser as a top choice for privacy, performance, or any other unique selling points in the highly competitive browser market.
Cross-Functional Collaboration:
• Work closely with the product and development teams. PR to ensure marketing initiatives align with product features, roadmap, and user experience.
• Collaborate with customer support teams to gather feedback, identify pain points, and refine marketing messages.
Performance Analysis & Optimization:
• Continuously monitor, measure, and analyze the performance of all marketing campaigns (e.g., user acquisition, ad performance, retention rates) to identify areas for improvement.
• Leverage data insights to optimize campaigns, improve user retention, and maximize return on investment (ROI).
Customer Retention & Engagement:
• Develop and implement strategies aimed at improving user retention and re-engagement, including loyalty programs, in-app messaging, and targeted email campaigns.
• Monitor user feedback and behavior to enhance the overall user experience, ensuring high levels of engagement and satisfaction.
Budget Management & Allocation:
• Manage and allocate the marketing budget efficiently to maximize results while staying within financial limits.
• Analyze the cost-effectiveness of various marketing channels and campaigns to ensure optimal resource distribution.
Reporting:
• Provide regular reports to senior leadership on campaign performance, ROI, growth metrics.

📌 Requirements:
• Proven experience in app promotion (figures and cases with real breakthroughs) worldwide
• Ability to bring a million users in the first quarter of work
• Focus on numbers and ability to do everything on your own (with your hands)
• Experience - YouTube, Google, Google Analytics, Social (TikTok), metrics
• English language – B2 and higher

📌 What We Offer:
• Bonus system based on company's and personal performance
• Official employment and assistance with relocation
• Comfortable office in Cyprus (Limassol)
• Hybrid type of work

📩 If you're interested or have any questions, send your CV/questions to: @researcher_headshot**
Or in **direct 😉