#vacancy #PPC #job #remote

🎯PPC / Targeting Manager

Sensemitter specializes in player experience analytics, providing advanced playtesting, user, and marketing research with behavioral and emotional analysis.
We are dedicated to transforming emotional responses into data using scientific principles and neurobiological AI research tools. Our advanced eye-tracking and facial coding technologies empower gaming businesses to understand players' motivations and frustrations on a deeper level.
https://sensemitter.com

Responsibilities:
We’re looking for a PPC/Targeting manager for the marketing department. We have a small startup structure, so every team member should be highly operational, initiative, and independent. We expect this position to lead strategic initiatives and execute campaigns hands-on on a daily basis with the main goals in mind of increasing the reach of our content and generating leads. We have content and design specialists, so it’s not a one-person job to do everything from scratch.

-Creating effective targeting strategies to attract and retain target audience.
-Initiating, launching, and optimizing PPC campaigns.
-Setting up and managing advertising campaigns: text, banner, and video ads.
-Conducting keyword research, and competitor and market analysis.
-Monitoring and analyzing the effectiveness of campaigns, preparing regular reports with recommendations for improvement.
-Managing the budget of advertising campaigns, ensuring maximum return on investment (ROI).
-Testing and implementation of new tools and technologies in PPC advertising.
-Collaborating with designers and content managers to create attractive advertising materials.
-Tracking trends and changes in PPC and digital marketing, adapting strategies to new conditions.

Qualifications:
-Proven experience in PPC advertising.
-In-depth knowledge and practical experience with major advertising platforms. Google Ads, Facebook Ads, Twitter (X), and LinkedIn knowledge is a must.
-In-depth knowledge of Hubspot features, associated with traffic and advertisement.
-Knowledge of promotion pipelines for IT/Gaming SaaS solutions.
-Ability to work with analytical tools.
-Experience in working with large advertising budgets and achieving high ROI.
-Excellent analytical skills and attention to detail.
-Knowledge of SEO and digital marketing will be an advantage.
-Independence, responsibility, and ability to work in a team.

What do we offer besides a great team and product?
-Flexible working hours
-24 annual leave workdays
-7 personal days off
-100% paid sick leave days
-Fair and reasonable travel and entertainment expenses
-Professional development opportunities
-Access to individual and group sessions with a corporate HR-therapist
-Reimbursement of coaching fees twice a year, up to 200 euros per session
-We are remote-friendly but also can offer relocation to Cyprus.


If you're excited about the opportunity to work with cutting-edge technology and help businesses transform their products, we'd love to hear from you! @vero_veronie