#vacancy #job #cyprus #iGaming #fulltime #trafficanalyst

Position: Traffic Analyst (iGaming) 
Location: Cyprus, Limassol

We are looking for Experienced Traffic Analyst with a strong analytical mindset, exceptional  problem-solving skills, and a passion for the online gaming industry.

Key Responsibilities: 
• Traffic Analysis: Monitor and analyze website traffic metrics, user behavior, and conversion rates to  identify trends, patterns, and areas for improvement. 
• Campaign Performance Evaluation: Assess the effectiveness of marketing campaigns across  various channels (e.g., PPC, SEO, social media, email) and make data-driven recommendations for  optimization. 
• Conversion Rate Optimization (CRO): Collaborate with cross-functional teams to improve website  performance and user experience, focusing on increasing conversion rates and maximizing player  lifetime value. 
• Competitor Analysis: Conduct competitive analysis to benchmark our performance against industry  peers, identify emerging trends, and capitalize on opportunities for growth. 
• Data Reporting: Generate regular reports and dashboards to communicate key insights, trends, and  performance metrics to stakeholders, including senior management. 
• Forecasting and Budgeting: Assist in forecasting traffic and revenue projections, contributing  insights to budget planning and allocation decisions. 
• Testing and Experimentation: Design and implement A/B tests and multivariate experiments to  optimize landing pages, promotional offers, and marketing campaigns. 
• Adherence to Regulatory Compliance: Ensure all traffic acquisition activities comply with relevant  regulatory requirements and industry standards. 
• Stay Updated: Keep abreast of industry trends, best practices, and technological advancements in  traffic analysis and digital marketing. 

Your profile: 
• Proven experience 2 years and more as a traffic analyst or in a similar role;
• Experience within the iGaming industry is a MUST HAVE;
• Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics), data visualization  platforms, and Microsoft Excel/Google Sheets;
• Strong analytical skills with the ability to in terpretation complex data sets, draw actionable insights, and  communicate findings effectively;
• Familiarity with performance marketing channels (e.g., PPC, SEO, social media advertising) and  their respective metrics;
• Experience with A/B testing methodologies, CRO techniques, and statistical analysis tools is  desirable;
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across  departments;
• Detail-oriented, self-motivated, and adaptable to evolving priorities and deadlines • Knowledge of online gambling industry;

Feel free to contact me: @evbelsky