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Head of Retention

The company is a leading tech company revolutionizing the entertainment industry.
We're looking for a seasoned Head of Retention to play a pivotal role in enhancing user retention and engagement through cutting-edge email campaigns.
As a key member of our team, you'll lead a dedicated group and collaborate closely with various departments to ensure our communication strategies align seamlessly with our broader business objectives.

Key Responsibilities:

- Develop and execute comprehensive email marketing strategies, elevating user retention and engagement.
- Led and managed a skilled team comprising a designer, three CRM campaign managers, and a trigger development developer.
- Collaborate with cross-functional teams, including marketing, product, and data analytics, to ensure alignment between retention efforts and overall business goals.
- Monitor and report on key metrics and benchmarks to measure the effectiveness of email marketing campaigns, providing actionable insights to senior leadership.
- Take a hands-on approach in crafting email templates from scratch, utilizing HTML, CSS, SQL, and other relevant tools as needed.
- Serve as the primary liaison for email marketing platform vendors, managing relationships and staying informed about new features and capabilities.


Requirements:

- Proven experience (5+ years) in email marketing strategy, preferably within the live-streaming or entertainment services industry.
- Strong analytical skills and the ability to leverage data-driven insights to optimize retention communication efforts.
- Demonstrated experience in team management and leadership, fostering collaboration and achieving results.
- In-depth knowledge of email marketing platforms, with a preference for experience in reply segmentation.
- Proficiency in HTML, CSS, SQL, and other relevant technical skills to create email templates from scratch (a plus).
- Proactive, self-motivated, and able to work independently, while also effectively collaborating with cross-functional teams.
- If you're passionate about driving engagement and retention through innovative email marketing strategies and want to be part of a dynamic team at the forefront of the entertainment industry, we'd love to hear from you.

To apply, please submit your resume in @EkaterinaSel