#вакансия #vacancy #iGaming
🚀Senior CRM & Retention Manager (iGaming)
Локация: Cyprus (or relocation)
Full-time
What you’ll do:— Build and optimize CRM strategy across all stages of the player lifecycle;
— Launch campaigns across email, push, inbox, pop-ups, SMS, and onsite messaging;
— Develop automated journeys: onboarding, activation, retention, VIP nurturing, churn prevention, and reactivation;
— Work with segmentation, personalization, A/B testing, and CRM KPIs;
— Analyze campaign performance and identify opportunities to grow retention, LTV, ARPU, and reactivation;
— Collaborate with BI, Product, VIP, Support, and Design teams.
Who we’re looking for:— 3–5+ years of CRM experience in iGaming, sweepstakes or sportsbook;
— Experience with CRM platforms such as Smartico, Fast Track, Optimove, Braze, or similar;
— Strong analytical skills, attention to detail, and the ability to manage CRM from strategy to execution and analysis independently;
— Excellent English and experience with lifecycle campaigns, triggers, segmentation, and personalization.
N**ice to have:
**— Knowledge of bonus engines, loyalty, VIP, and gamification mechanics;
— Basic SQL / BI, HTML email editing, and deliverability best practices.
Wh**at we offer:
—** A high-impact role with ownership of the CRM function;
— Competitive salary and performance-based growth;
— Opportunity to grow into a Head of CRM role;
— Work with advanced CRM, loyalty, and gamification systems.
📩 Contact for CVs and questions:
@hrm_varvara