🚀 #OpenToWork #ProductManagement #Growth #Marketing #B2C #SaaS #LATAM #Remote #CV

Hi everyone!

My name is Polina Strila, and I’m a Product Growth Lead / Senior Product Marketing Manager with 8+ years of experience building and growing B2C digital products across LATAM, Europe, and CIS.

I’m currently open to new opportunities in Product Management, Product Growth, Product Marketing, or Growth Strategy.

📈 Core Expertise: Product Growth, Product Strategy, Product Marketing, User Research, Product Analytics, Roadmap & Backlog Management, A/B Testing, Go-to-Market

🌍 Markets: LATAM, Europe, CIS

🛠 Industries: SaaS, Beauty Tech, FinTech, iGaming, AdTech, Retail

💬 Languages: English (B2), Russian (Native)

📍 Location: Saint Petersburg, Russia (Open to Remote / Hybrid)

🏆 Highlights:

Increased post-registration conversion by 28.5% and subscription conversion by 20%
Built growth strategies for LATAM markets (Brazil & Mexico)
Led cross-functional teams across Product, Analytics, Design, CRM, Marketing, and Engineering
Launched products and growth initiatives in 10+ international markets
Experienced in Product Discovery, Growth, Roadmap Planning, Agile & Scrum

I’m excited to join a team where I can help build products, improve user experience, and drive sustainable business growth.

Feel free to reach out if you’d like to connect!

📄 CV attached

LinkedIn: https://www.linkedin.com/in/polina-strila-b98251250/
Email: [email protected]

🚀 #OpenToWork #ProductManagement #Growth #ProductMarketing #B2C #SaaS #LATAM #Remote

Hi everyone!

My name is Polina Strila, and I’m a Product Growth Lead / Senior Product Marketing Manager with 8+ years of experience building and growing B2C digital products across LATAM, Europe, and CIS.

I’m currently open to new opportunities in Product Management, Product Growth, Product Marketing, or Growth Strategy.

📈 Core Expertise: Product Growth, Product Strategy, Product Marketing, User Research, Product Analytics, Roadmap & Backlog Management, A/B Testing, Go-to-Market

🌍 Markets: LATAM, Europe, CIS

🛠 Industries: SaaS, Beauty Tech, FinTech, iGaming, AdTech, Retail

💬 Languages: English (B2), Russian (Native)

📍 Location: Saint Petersburg, Russia (Open to Remote / Hybrid)

🏆 Highlights:

Increased post-registration conversion by 28.5% and subscription conversion by 20%
Built growth strategies for LATAM markets (Brazil & Mexico)
Led cross-functional teams across Product, Analytics, Design, CRM, Marketing, and Engineering
Launched products and growth initiatives in 10+ international markets
Experienced in Product Discovery, Growth, Roadmap Planning, Agile & Scrum

I’m excited to join a team where I can help build products, improve user experience, and drive sustainable business growth.

Feel free to reach out if you’d like to connect!

📄 CV attached

LinkedIn: https://www.linkedin.com/in/polina-strila-b98251250/
Email: [email protected]

#CV
#Marketing #ProductMarketing #Growth #Performance #ProjectMarketing #Digital

💻 Должность: Marketing Producer / Product Marketing Manager / Growth Lead

Я маркетинг стратег, с опытом построения комплексных digital-кампаний и развития продукта в FinTech, iGaming, GameDev на международных рынках (в частности LATAM). Специализируюсь на привлечении и удержании пользователей через выстроенную систему performance- и retention-маркетинга. Управляю полным циклом: от стратегии и медиапланирования до оптимизации воронок и аналитики.

🚀 За последние проекты обеспечила:
• +27 % рост регистраций и +18% первых депозитов за 3 месяца;
• +35 % рост вовлеченности;
• Снижение CAC на 15 % за счёт оптимизации;
• Успешный кросс-функциональный менеджмент между маркетингом, продуктом и sales для роста ROI.


🛠 Key Skills:
Growth Marketing (тестирование гипотез, фокус на метриках CR1, FTD, LTV)
Digital Strategy & Performance (соцсети, Google Ads, Influence)
CRM и Retention маркетинг (AppMetrica, Firebase, SendPulse)
Partnership & Influence Marketing (RevShare-модели, амбассадоры)
Аналитика и отчётность (LTV, CAC, ROI, turnover growth)
Креативные кампании и бренд-активации (онлайн + офлайн механики)

🌍 Рынки: LATAM (Аргентина, Колумбия, Мексика), Центральная Азия, CIS

🗣 Языки: Русский - Nativ, Английский - B2+, Испанский — A2

📬 Контакты:
Linkedin: https://www.linkedin.com/in/polina-strila-b98251250/
TG: @strilka