#head #cv #work
👋
Open to roles such as Head of Brand / Head of Acquisition / Head of Affiliates / Country Head / Head of Affiliate Program

10+ years of experience in iGaming, performance marketing, affiliate marketing, media buying, brand development, and operations. Managed budgets of up to €7M per month, led teams of up to 40 people on different platforms, launched and scaled multiple casino brands across 20+ GEOs.

Key achievements:

Up to 45K FTDs/month
Managed 3 brands
Built and managed P&L, LTV/CAC, Payback, Contribution Margin, and forecasting models
Reduced CAC by up to 50% and acquisition costs by 30%
Built an affiliate network of 2,150+ websites
Scaled RR of 6th month up to 30%
Built and managed Acquisition / Media Buying / Affiliate / ORM teams
Implemented KPI systems, predictive analytics, and operational automation and motivation systems

Experience across Tier 1, Europe, LATAM, GCC, CIS, and Asia, including the UK, Germany, Austria, Switzerland, Canada, Australia, Brazil, Mexico, Argentina, and other markets.

Traffic sources: Affiliates, Facebook, PPC, SEO, ASO/ASA, In-App, TikTok, and more.

📍 Cyprus / Remote / Office / Hybrid
🇬🇧 English - Professional
🇺🇦Ukrainian - Native
🇷🇺Russian - Native
🇬🇷Greek - Beginner
Telegram: @pwp_luka