#cv #GoToMarket #Marketing #commecial
👋 Hi everyone! Commercial & Marketing Strategy Lead | 15+ years | ex-Perfetti Van Melle, Unilever

🔎 Looking for: Commercial Strategy, Go-to-Market, Revenue Growth or Marketing Lead roles, in FMCG or beyond (tech, e-commerce, fintech, B2B)

💼 Expertise: Go-to-Market · Revenue Growth (RGM) · Pricing · Category & Channel Development · E-commerce · KPI Management · Team Leadership

I’ve helped brands like Chupa Chups, Mentos and Lipton grow sales across 12 markets.

What I’ve delivered:
⚡️ +125% online sales in year one with a new e-commerce strategy
⚡️ ~20% higher trade spend ROI through an ROI-based promo framework
⚡️ Net Sales target beaten by 10%+
⚡️ Incentive program for 500+ participants in 11 countries, with targets beaten by up to 36%

📍 Cyprus | On-site / Hybrid / Remote | Full-time or project-based
🗣 Russian — native | English — advanced

📩 @Evgenia_iveo | [email protected]
🔗 linkedin.com/in/evgenia-ivanova-0017232b8
CV attached 👇