🙌 FinLeadGlobal is looking for a Senior Email Marketing/Retention manager to own and scale their email and SMS lifecycle channels!

📍Location - Poland, Latvia.

About the company:

FinLeadGlobal is architecting Africa’s premier financial lead-generation marketplace. We serve as a sophisticated digital bridge between high-intent consumers and financial institutions, leveraging a mobile-first approach to redefine how credit and banking services are accessed.
By transforming regional complexity into a seamless, tech-driven ecosystem, we are driving financial inclusion and setting a new standard for financial connectivity across the continent.
At FinLeadGlobal, we value individuals who possess a builder mindset and demonstrate the following core competencies:
Strategic Agility: Ability to navigate the complexities of the African fintech landscape, adapting quickly to regulatory shifts and technological evolution.
Analytical Rigor: A data-driven approach to decision-making, with a strong understanding of performance marketing levers and long-term scalability.
Market Insight: Deep appreciation for mobile-first economies and an understanding of how to engage high-intent consumers in emerging markets.
Operational Excellence: A results-focused mindset, prioritizing lean unit economics and demonstrating the grit required to scale a marketplace from the ground up.

✍️ Major responsibilities:
- Own the email and retention strategy across email and SMS;
- Set up and manage CRM integrations and lifecycle infrastructure;
- Configure and operate Customer.io as the core lifecycle platform;
- Warm up and manage email domains and sender reputation;
- Develop scalable email templates and lifecycle automations;
- Build and optimize email and SMS flows (onboarding, engagement, reactivation);
- Manage SMS provider integrations and pricing negotiations;
- Monitor deliverability, performance, and compliance;
- Analyze retention, engagement, and LTV metrics and drive optimization.

📌Major requirements:
- 4–5 years of experience in email, lifecycle, or retention marketing;
- Hands-on experience with Customer.io;
- Experience in content-heavy industries (PDL, iGaming, Crypto, Fintech, or similar);
- Strong understanding of email deliverability and lifecycle automation;
- Experience with email and SMS flow building and segmentation;
- Data-driven mindset and strong analytical skills;
- Fluent English is a must-have.

🧁We offer:
- Fully remote position;
- An international team of top professionals with strong growth opportunities;
- Modern tools and resources for high-performance work;
- A role with real ownership, where experimentation, iteration, and practical results matter more than rigid processes

For contact: TG @karinamyasnikovich