#vacancy #cyprus #marketing

Digital Marketing Manager

Location: Limassol
Salary: Negotiable

Our client, a cloud service provider, is seeking a skilled and experienced digital marketing manager to join their team. The successful candidate will be responsible for developing and executing marketing strategies that drive growth and increase brand awareness for the company's cloud services.**
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Responsibilities
🔸Development and implementation of a promotion strategy for cloud service for data scientists.
🔸Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns, forums and data scientist’s communities.
🔸Work closely with the development team to ensure that the campaigns are aligned with the overall business objectives.
🔸Design, build and maintain social media presence.
🔸Plan, execute, and measure experiments and conversion tests.
🔸Instrumenting conversion points and optimizing user funnels.
🔸Collaborate with agencies and other vendor partners.
🔸Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
🔸Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
🔸Minimise CAC and increase LTV of company's customers.
🔸Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements and skills
🔸BS/MS degree in marketing or a related field
🔸Proven working experience in digital marketing
🔸Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
🔸Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
🔸Experience in optimizing landing pages and user funnels
🔸Experience with A/B and multivariate experiments
🔸Solid knowledge of website analytics tools (e.g., 🔸Google Analytics, NetInsight, Omniture, WebTrends)
🔸Working knowledge of ad serving tools (e.g., DART, Atlas)
🔸Experience in setting up and optimizing Google Adwords campaigns
🔸Strong analytical skills and data-driven thinking
🔸Up-to-date with the latest trends and best practices in online marketing and measurement

Contact: @baigozina