#vacancy #CRMHead #Limassol #iGaming

🔥Head Of CRM🔥

Topcotek is looking for a CRM Lead to drive multi-channel retention and engagement across the iGaming lifecycle. This is a performance-driven role focused on automation, segmentation, and maximizing customer lifetime value (CLV), with full ownership of Smartico.

📍Location: Limassol (full on-site)

✅Key Responsibilities
● Own and manage all CRM operations within Smartico (journeys, automations, campaigns, segmentation, bonus workflows)
● Design, build, and optimize lifecycle journeys across Email, SMS, Push, and in-app channels.
● Develop advanced segmentation strategies using behavioral and RFM data.
● Improve early-life retention, redeposit rates, and reactivation flows.
● Execute structured A/B testing across messaging, timing, and promotional offers.
● Monitor CRM performance and provide clear, actionable insights.
● Create and refine retention and bonus strategies to increase engagement and reduce churn.
● Collaborate cross-functionally with Product, Marketing, and Support to enhance the end-to-end player lifecycle.

🧠Requirements for the Role
● Must-have: iGaming lifecycle marketing experience.
● Proven experience with CRM platforms, email/SMS automation, and player segmentation.
● Smartico experience is mandatory.
● Strong understanding of player retention mechanics.
● Data-driven mindset with the ability to work on cohort analysis and campaign performance.

What we offer
💰 Direct impact on player value and core business KPIs.
📅 22 days of annual leave - plus local public holidays.
🌴 Visa support - for international hires (if applicable).
🧠 Collaborative international team - where innovation and growth are encouraged.
🏢 Modern office - in central Limassol, just minutes from the sea.
🚀 Full ownership of CRM execution.
☕ Positive team culture - regular events and a supportive work environment.
💪 On-site gym - stay healthy and energized.


📩To apply for the Role: Send your CV to [email protected]
or DM me.