#vacancy #cyprus
🌍 CRM Manager
📍Limassol
💼 office, full-time

About the role
We’re growing our online casino and need a hands-on CRM Manager. You’ll run our
lifecycle plan, send smart multi-channel campaigns (email/SMS/push/on-site), and use
data and testing to keep players engaged.
What you’ll do
● Own the CRM plan across the player journey: first depositors, new, active, at-risk,
lapsed, and reactivated
● Build and run campaigns across email/SMS/push/on-site with clear goals and
tracking
● Set up automations and journeys (triggers, frequency caps, exclusions, control
groups)
● Segment by behavior and value so each player sees the right offer at the right
time
● Measure and improve: watch uplift vs control, retention, re-deposit rate, ARPPU,
churn, and bonus cost-to-deposit
● Report what matters (e.g., D1/D7/D30 retention, LTV, NGR) in plain language
with clear next steps
● Test constantly: A/B and holdout tests; document what worked and roll out winners
● Keep the CRM stack tidy: templates, dynamic content, deliverability, QA before
send
● Work with the wider team (Casino Ops, VIP, Product, Content/Design, CS) so
promos and comms line up
● Watch competitors and keep our playbook current

What you’ll need (must-haves)
● Strong English (C1+)
● 3+ years in iGaming CRM, ideally at senior/specialist level
● A track record of building automated lifecycle programs that move retention and
LTV
● Solid experience with CRM platforms and automation; Smartico is a plus
● Data-comfortable: you can dig into numbers and turn insight into action
● Clear communicator, organized, and able to juggle multiple projects
● Willing to cover occasional weekends when needed

Nice to have
● Experience with Smartico ; basic SQL/BI
● Good grasp of casino mechanics (bonuses, wagering, lobby setup) and RG
requirements

What we offer
● A friendly, creative team where you own your work
● Competitive salary based on experience and impact
● All the tools and tech you need
● Lunch in the office
● Performance Bonus Scheme
● Performance-based annual salary review