#vacancy
💎Retention Manager

Requirements:
- 3 years of experience in CRM, retention, or related fields within the gambling industry or similar sectors.
- Proven track record of developing and implementing successful CRM and retention strategies.
- Deep understanding of customer lifecycle management and segmentation.
- Expertise in designing and executing personalized retention campaigns (email, sms, messengers).
- Strong knowledge of CRM tools and platforms (customer.io is mandatory)
- Ability to analyze customer data and translate insights into actionable retention strategies.
- Experience in developing loyalty programs and bonus policies aimed at increasing customer retention.
- Focus on achieving key KPIs related to customer retention, lifetime value (LTV), and churn reduction.
- Strong analytical skills with the ability to make data-driven decisions.
- English (written and spoken) - B2.

Responsibilities:

Building and Managing the CRM & Retention Department:
Creating and leading a high-performing CRM and retention team.
Streamlining processes and setting clear KPIs for the team and individual members.
Ensuring a strong focus on achieving financial results through effective retention strategies.

Developing Retention Strategies:
Designing and implementing personalized retention campaigns tailored to different customer segments.
Creating exclusive offers and loyalty programs to increase customer engagement and retention.

Implementing CRM Tools and Technologies:
Leveraging CRM platforms to improve customer engagement and retention.
Automating processes to enhance efficiency and effectiveness in retention efforts.

Collaboration with Other Departments:
Establishing seamless collaboration with marketing, sales, and VIP departments to ensure a unified approach to customer retention.
Sharing insights and data to optimize cross-departmental strategies.
Personalized Customer Approach.
Developing a personalized approach for customers, considering their preferences and behavior.

Development of Bonus and Loyalty Policies:
Designing bonus policies and loyalty programs aimed at increasing customer retention and lifetime value.
Continuously optimizing these policies based on customer feedback and performance data.

Business Metrics Orientation:
Developing and executing strategies aimed at achieving key financial performance indicators, such as retention rate, churn rate, and customer lifetime value (LTV).
Regularly monitoring and reporting on the performance of retention initiatives.

Decision-Making:
Addressing and resolving issues related to CRM and retention operations promptly and effectively.
Making data-driven decisions to optimize retention strategies and improve overall customer satisfaction.
This role requires a strategic thinker with a strong focus on customer retention and the ability to lead a team towards achieving significant financial results.

💎Please contact me in private messages.
🕶Co-operate with recruiters (bonus).