#vacancy #job #вакансия #remote #edtech #marketing #mediabuyer #fb


👩‍💻Senior Media Buyer (Facebook)

Company: LiveXP (edTech)**
**Format: Remote

LiveXP is an innovative EdTech company committed to transforming the education landscape through cutting-edge technology. We are passionate about creating innovative and engaging platform that empower learners and educators worldwide.

Now we are looking for a Senior Media Buyer (Facebook) to join out team.


🖇What you will do:
**
**Launch, monitor, and optimize Facebook Ads campaigns to achieve KPIs for global promotion
Manage budgets, optimization goals, creative assets and develop campaign structure
Analyze and optimize campaign performance, providing useful insights and alerts.
Develop and implement new advertising strategies and tests.
Collaborate with content team to create effective ad creatives.

🖇Requirements:

Deep expertise in Facebook Ads and experience in inhouse projects
Deep expertise of Facebook Ads Manager, including creating and managing campaigns across various ad formats, and experience with dynamic ads and retargeting
Expertise in targeting and audience creation, including customized and Lookalike audiences, as well as geographic targeting
Ability to launch Facebook Ads experiments
Strong analytical skills to monitor campaigns performance, to assess metrics (CTR, CPC, CPA, ROAS) and optimize campaigns using Facebook Pixel, along with experience in A/B testing.
Experience with GA4, Facebook Ads Analytics
Experience with different BI systems: (Amplitude, PBI, Tableau, etc.)
Experience with multichannel analytics
Experience with different attribution models
Strong copywriting and creativity skills for engaging headlines and visually appealing ads, with an understanding of design principles.
Strategic planning abilities to develop comprehensive market strategies, set KPIs, and align campaigns with business goals.

📌Job description
📲DM @yamy04